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  • Dylan is having a great time since joining S4K a few months ago – so glad we moved him from... View More..
    Mark, father of Dylan & Luke - S4K Kickers, Farnborough

  • We had a taster class a few weeks ago with S4K and I was a bit...well surprised. It was not what I... View More..
    Christine, mother of Tristan - S4K Tots, Camberley

  • Sport4Kids is better than anything else that we have encountered before. We were with previously... View More..
    Emma, mother of Jessica - S4K Kickers, Old Windsor

  • Really good structured classes for age related needs. My two boys love it! Thank you to coach Adam... View More..
    Sarah, mother of Daniel and Harvey - S4K Strikers, Egham

  • Coaches always welcoming and friendly towards both children and parents. A family orientated club,... View More..
    Patrick, father of Tommy - S4K Strikers, Windsor

  • Professional, friendly and always full of smiles - my daughter absolutely loves Sport4Kids. The... View More..
    Paul, father of Lilly - S4K Kickers, Kingston

  • The highlight of our little one's week! Coach Mark and Coach Charisse are always enthusiastic and... View More..
    Emma, Karen & Jessica - mothers of Maddox, Ciara & Sebastian - S4K Kickers, Old Windsor

  • A great fun class, where all of the children are entertained and have a fun time. Coach Marie and... View More..
    Ian, father of Robert - S4K Kickers - Egham

  • We have been extremely impressed with your set up. The kids have
    absolutely loved going to the... View More..
    Rachael - mother of Claudia and Joshua - S4K Kickers, Guildford

Latest Blog Posts

News & Events

World Champion And Former Olympic Medalist Colin Jackson Joins Sport4Kids

World Champion hurdler and one of the most naturally gifted athletes in history Colin Jackson CBE has joined Sport4Kids (S4K) as their International Director and Brand Ambassador.

Colin will hold special responsibilities for developing the S4K brand and help the mission to transform children’s sport across the UK and international markets through the company’s franchise network.

Colin still holds two world records for indoor hurdles, and established the world record mark of 13.91 back in 1993, which then stood for 13 years and remains the longest held 110m hurdle record ever.

Read more ...

Sport4Kids Goes International With Cyprus Joining The Revolution

Sport4Kids (S4K) has taken a huge step towards expansion, launching its first international franchise in Cyprus

The move to Cyprus will see Cyprian franchisees Achilleas and Anthi introduce S4K Football and S4K Dance programmes in Nicosia, Limassol and Paphos, before launching S4K Rugby and S4K Camps into military bases all over the country. 

Read more ...

Easter Timetable

Classes and Activity Timetable This Easter

Easter is coming this weekend and we are delighted to say that the majority of our S4K activities will be continuing as normal.  This is a great chance to bring family along to see your little ones get involved in their football, dance and rugby classes.  Check your development centre in our list below.  

We also have our S4K Holiday Camp, which starts on Tuesday, offering high energy, fast-paced sports and activities to our families throughout the Easter break.  Click here to book today.


Charters Leisure Centre, Sunningdale - All Classes as Normal
St John Beaumont Prep School, Old Windsor - All Classes as Normal
Trevelyan Middle School, Windsor  - All Classes as Normal
Sunbury Leisure Centre, Sunbury  - All Classes as Normal
Christ's College, Guildford  - All Classes as Normal
Royal Kent Primary School, Oxshott  - All Classes as Normal
Royal Holloway, Egham  - All Classes as Normal

Salesian School, Chertsey - Closed
Wavell School, Farnborough - Closed
Collingwood College, Camberley - All Classes as Normal
Hollyfield School, Surbiton  - All Classes as Normal
East Berkshire College, Langley  - All Classes as Normal
Cox Green Leisure Centre, Maidenhead  - All Classes as Normal

Football Academy Afternoon in Windsor

Academy 4 SmallWe are delighted to announce the launch of our newly developed S4K Academy class.  Our classes will be changing from March and will be split into two formats - skills and game management  in line with our Player Pathway curriculum.  This is an exciting development that is designed to enhance skill level while applying some the game management principles found in our S4K Football Club.  All of course wrapped with S4K fun and engagement!  

To celebrate the launch of this new format, we are hosting our first every Academy Training Camp Afternoon this Saturday at St John Beaumont Preparatory School (SL4 2JN).  Our full coaching team, including myself, Coach Adam, Coach Beanie, Coach Luke, Coach Charisse and company will all be present to provide some hands on, close coaching to our children from the academies at SJB, Royal Holloway and Trevelyan Middle School.

The afternoon will take place on the St John Beaumont Prep School top field (SL4 2JN) and will begin at 1pm, running through until 4pm.  Parents are invited to drop children with us and collect again at 4pm.  The children will require a drink and a snack - leave the rest to us!

In order for us to host this event, this will be running instead of the usual Academy classes at the venues listed above (SJB, Trevelyan and Royal Holloway).  Usual classes, times and locations will resume from next weekend.  Please note, all children are to wear their sky blue S4K kit.

Any parents who are involved as team coaches in the football club or wish to be involved or simply stay to take a look are of course welcome to do so!

Kids Half Term Holiday Sports Camps Windsor & Woking

The camps are back! February half term is fast  approaching and Woking and Windsor will be  opening their doors to all of our S4K Families for high energy fun!

Families can expect to save 10% on their booking  by booking spaces before Monday 1st February at 10pm. Please note this discount  will not be extended past this date so book today!

Our team are working extremely hard to prepare a non-stop, fun-filled program of sports and activities for children from 5 years onwards. Our  families will be treated to multi-activity camps featuring such as hockey, football, rugby and basketball as well as themes such as International Games Day and Movie Friday! 

Click here to view the camp timetables (just click on the camp you would like to view).

Space are selling fast, so take a look at your closest camp below for booking information or reply to this email and we will give you a call to assist.

Sport4Kids Does Its Part To Tackle Child Obesity In The UK 

Sport4Kids is on a mission to tackle child obesity in the UK. 

With Jamie Oliver declaring a war on sugar, and the Chancellor doubling the spend on sport in junior schools, the need for child participation in sport has never been greater. With technology taking over the world, and somewhat dictating children’s lives, it’s safe to say that more children would rather be playing on their Xbox, than actually going out and exercising and playing sport for real.

Read more ...

New Sugar Levy set to raise over £500 million for Primary School Sport

Chancellor George Osborne has unveiled his eighth budget this lunch time with the usual mix of good and bad news already heatedly being debated by politicians and media experts. One of the headline announcements was the plan to raise £520 million through a new levy on the soft drinks industry, with this money being directed into Primary Schools and used to fund School Sport.

This proposal will double the existing funding made available to schools through the PE and School Sport funding already available and will come into place in the next two years. Mr Osborne said " I am not prepared to look back at my time here in Parliament, doing this job and saying to my children's generation 'I'm sorry. We knew there was a problem with sugary drinks. We knew it caused disease. But we ducked the difficult decisions and we did nothing'".

Steve Jones, CEO and Co-founder of Sport4Kids, responded to this announcement "This is a historical moment. We as S4K, and all stakeholders, must now support all schools to build the capabilities to deliver the vision of the Chancellor. We must now promote the length and breadth of sports available to schools and help inspire every child to become more active"

Sport4Kids offer a variety of sport and exercise programmes for EVERY child who is at school. From football, tennis and cricket, to archery, gymnastics and dodgeball; S4K support children and schools to love sport and exercise. Our innovative Gala Sports package and ActivKids natural exercise programme are designed to even engage the hard to reach children (to find out more please click here).

To further enhance the school Sport and PE offer to children, S4K offers consultative support which includes the potential help of funding through venue hire at the weekends for our new rugby and dance programmes.

To find out more on how can help support your school, please email or call 0845 052 1347.  

Toddler & Kids Football Club Launch in Ascot & Sunningdale

We are delighted to announce the launch of our new toddler and children's football club  in February 2016!  Our toddler and kids football activity classes are like no other!  Built around a bespoke curriculum that is designed to teach children football skills from 18 months and lay the foundation for technical development in our football club.

Our Player Pathway curriculum allows coaches, parents and children to monitor progress and practice football skills at home too!  Regular family events and a community club atmosphere means that new comers are always welcomed with open arms and invited to get involved as much as possible.

Read more ...

Toddler & Kids Rugby Classes Ascot & Sunningdale Launch!

We are extremely excited about the launch of our S4K Kids Rugby classes in February.  There are a number of toddler and  pre-school rugby providers around, so we caught up with Head Coach Dr Mark Gould to find out what is so unique about S4K Rugby.

How is S4K Rugby Different?
Well, as with everything at Sport4Kids,  we like to make waves in how we teach sport by sampling the best methods from around the globe and designing our curriculum around it. With football, we spent a lot of time researching the Dutch Coerver method and the Spanish “tiki-taka”, which shaped the development of our Player Pathway curriculum. The same process was undertaken for rugby, but this time we had to spend significantly more time researching the methods of the southern hemisphere – namely the All Blacks Rugby Union side and the Australian Rugby League team.

Do S4K teach Rugby League or Rugby Union?

At pre-school level, it isn’t too important. What we believe is important however, is to teach precision and ball handling from an early age.

How can you teach precision to a toddler?

The unique thing here is that we actually use a small  ball. Not only is the ball small, but it is also  weighted foam, rather than the usual squidgy foam. By doing this, we can teach our toddlers good  habits, such as holding the ball using the “W” shape from an early age. The weighted nature of the ball also gives them a good idea about the ball moves through the air.

That sounds pretty technical for toddlers?
Haha don’t worry – S4K toddler rugby classes are all about fun while developing skills. We use our psychologically famed  “analogous learning” approach – meaning that our children think they are flying around the moon on a rocket ship or running riot on a pirate ship while they learn their new sport.

When do the classes start?
 We have a launch date for the first classes on 13th February 2016 at Charter’s Leisure Centre in Sunningdale, click here to book a free taster session.

Developed by Francis Doody