Selling to Old People’s Homes (Sport4Life)

We are delighted to announce the pilot launch of ‘Sport4Life’ – the new sport and physical activity programme for older people.

Towards the end of 2022 we started to discuss how we could better ‘balance’ our service stack. As we’re all aware, the 3-6pm timeslot during term-time is always the most popular, but this can sometimes create challenges for full-time staff needing to utilized hours in the mornings.

We have always used nurseries for this, but we spotted a gap in the market that would both add a significant stream of revenue, alongside helping the RGU of coaching staff by adding more morning sessions.

Please reference inaugural leaflet and sales workbook, coupled with the industrial sales process (Selling to Schools, Selling to Nurseries). 

As this service line develops, we’ll have a bank of lesson plans to pull from – in the interim, please request these directly from Charlie Hay. 

Our sales strategy is based on the reputation we have as a fun, safe and developmental provider, all of which we’ve now applied to an older curriculum. The majority of our skills and curriculums translate within the multi-generational approach, and we’re offering more unique activities such as; balloon volleyball, chair netball, walking football etc in order to combat the standard offerings of chair based physical exercises only.

We can also offer the potential of multi-generational sessions, with younger children from local schools and nurseries taking part in the sessions too, along with the S4K App’s ability to assess and track progress.

Materials and Assets:

S4K Network Partner Resources > Schools and Nurseries FKB Resources

REF; Sport4Life Flyer 

REF; S&N Sales WB