ActivKids Joins S4K!

We are beyond delighted to announce our merger with ActivKids.  The S4K brand has made huge leaps in children’s sports since it was created and we are extremely excited to welcome James Porter and his team to our S4K family.  We have been wowed by James’ passion for child development and his innovation and determination in encouraging children to love physical exercise through fun games and “doing what comes naturally”.  The ActivKids product is a fantastic addition to the S4K service to schools and nurseries and the emphasis on quality and a curriculum based approach has deeply impressed both myself and our co-founder, Dr Mark Gould.  With the ActivKids product now integrated into the Sport4Kids service, we find ourselves with exciting new developments in the High Wycombe, East London, South Surrey and Kent areas.  James has joined Sport4Kids as our new Head of Schools as well as becoming Area Manager for West Surrey.  No doubt our families will all be seeing a lot of James around the development centres – so let’s make him feel very welcome!

Here are a few words from the man himself…

“The ActivKids programme has evolved a great deal over the 12 years since I wrote and delivered the first programme. I have set up a number of different ways to ensure thousands of children throughout England have had the chance to experience the unique natural exercise content I have designed. I know that with the right people and business, the ActivKids programme will benefit so many more children in the UK, and across the world.

In Sport4Kids, I have found exactly what I need to take the ActivKids programme to a new level. The level of detail and professionalism, along with the unrelenting pursuit of a ‘beyond world class’ service that is driven by Steve and Mark is an absolute joy and privilege to be part of. I have never met or worked with people with such a passion and energy and I am absolutely delighted to be part of the team.

The standards of coaching and programme design are second to none, as is the support and training given. The development of new products and services has already added to the quality of the ActivKids programme, and the future enhancements of what we are working towards will ensure we continue to deliver our mantra – beyond world class