Sport4Kids Does Its Part To Tackle Child Obesity In The UK

Sport4Kids is on a mission to tackle child obesity in the UK. 

With Jamie Oliver declaring a war on sugar, and the Chancellor doubling the spend on sport in junior schools, the need for child participation in sport has never been greater. With technology taking over the world, and somewhat dictating children’s lives, it’s safe to say that more children would rather be playing on their Xbox, than actually going out and exercising and playing sport for real.

S4K helps coach and educate young children in various sports like football, rugby and dance, delivering this with a unique approach based on rigorous research and development. S4K addresses the unmet demands of modern parents, children, schools and nurseries for high quality sports services to both fight obesity, promote a sporty healthy life and build confidence and skills that give a platform for any individual to achieve their sporting dreams.

It is the technical research and the use of children’s and development techniques, as well as adopting the world’s best practice in each sporting category that sets S4K apart. After much success delivering its ideology and philosophy to children over the learning last four years, S4K has decided it’s time to expand its influence, with plans to reach out to other territories across the UK. 

Dr Mark Gould, director and co-founder at Sport4Kids, said: “We pride ourselves on delivering the best child and parent experience using the most advanced learning and development techniques. Our culture is special and what we are doing is ground breaking. Our team are bursting with enthusiasm and passion for sport and child development.  We call this The ‘S4K Way’ and this is at the core of everything that we do.

“It’s noticeable that obesity rates start at the age of 5 in the UK, however, we are of the belief that encouraging children to exercise early is crucial. There’s no reason why children shouldn’t start as early as 18 months, as it’s a habit that will continue as they grow older.” 

Currently presiding across more than 15 Development Centre venues in London, Berkshire and Surrey, S4K run advanced technical skills programmes for children between the ages of 18 months and 11 years old football, rugby, dance, tennis and golf. 

S4K has recently announced plans to franchise. S4K’s founders believe that by partnering with like-minded people, who have the ability to invest and develop their own S4K platform across the UK, there is significant opportunity for shared wealth creation and the acceleration of the S4K mission.